There is excitement at New Holland as the organization congratulates Bret Lieberman on his appointment to lead the brand as Vice President of North America. Bret will be based in New Holland and will assume the role of Vice President immediately. Bret has an accomplished resume at CNH Industrial and New Holland spanning 25 years in various roles which will bring a multi-faceted perspective and a passion from within to the brand’s top leadership position. Most recently, Bret has held the position of head of North America Manufacturing, where he has been responsible for all agricultural and construction manufacturing plants since 2009.
New Holland, a name known throughout the manufacturing industry for over a century for its leadership in hay tools, is celebrating a legacy of 120 years and the first cutting of hay with a new product advertising campaign called "The Gold Standard."
“Peace of mind. That’s one of the most important components of New Holland’s new Certified Pre-Owned (CPO) program for late model CR and CX Series combines and T8 and T9 Series high-horsepower tractors,” says Mark Hooper, New Holland’s North American Director of Marketing.